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| Profile Views: | 52 views |
| Friends: | 8 friends | | Last Update: | 8 months ago | | Signup Date: | May. 21, 2008 |
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First Name:
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Alf
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Last Name:
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Marcussen
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Story:
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I have always loved Marketing and Promotion and I am originally from Norway and got one degree in marketing from Norway as well as one from the US.
I started early on promoting and producing my own Social events and have seen them grow from 200 to 5,000+ and this is actually from there my current Product / Idea / Invention derived from. When I would promote / market an event one of the "tasks" as a promoter would be to Hand Out Printed Fliers to potential Attendees...and very often when you met someone on the street or in a bar or at a party you had about 10 to 30 SECONDS to pitch your Event / Party...and that usually did not cut it....very few would respond favorably....I was thinking "What a Waste Of Time This IS"...so I started thinking..."How can I Change That Interaction to Get what I want?"...so I came up with the RipCard Idea....I said to myself: "What if I can GIVE them Something First...something that they would want...so that I could at Least INCREASE the Chances of Getting what I wanted... An Email or a phone number... And it worked like a charm...I would tell them, that if I Signed One of these Halves and Put + One, they could bring a friend for FREE to my Party...and all I would ask in return was their email address or phone number...it worked like a charm...in 95 to 98% of the times...I would get an email / phone number...so NOW I could market to them leading up to the party...AND they would Most likely also invite some friends of their that would be Paying customers to me...it was a Win, Win situation as I built my Customer Base, increased the number of attendees...and made my Sponsors even more happy at the same time.
This is how the RipCard Evolved and soon I realized that I could do this for Many, Many other industries and this is the HUGE opportunity I am going after now ;-)
I also have extensive training in setting up JV's / Joint Ventures and I see that as the Ultimate Marketing Tool that any Marketer could use....it is The Most Effective, Most Leveraged way to take any new product to market....actually any existing product to penetrate new markets....and I am using the JV principle to market my RipCards and its phenomenal success that lies ahead.
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Company:
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My company, www.RipCard.com, is a company that is focused on Referral Marketing....Referral Marketing with a Reward to Boot....
If you did not already know it, referrals or word-of-mouth marketing, is THE #1 reason a new customer would visit a business for the first time....it is thousand folds more powerful than the Best TV commercial, the best radio commercial or newspaper ads combined...since you trust a personal recommendation just that much more than any other marketing channel. And this my friend...is uniquely what the RipCard™ does so well... and then some.... really.
RipCard.com's Purpose is to help small to medium sized companies as well as sales personnel of large companies to fully utilize the Powerful tool of Referral Marketing so that you don't waste precious resources ($$$) and Time on ineffective advertising in the media etc.
We want to create so much value, provide so much immediately usable information that we will become the trusted source for the Small to Medium Sized Company when it comes to Referral Marketing.
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Company Name:
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RipCard.com
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Product Description:
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Here it is in a Nutshell:
...you know how people exchange business cards... however, rarely if ever do you get a referral or Sale from it….and I would guess the main reason for giving out a business card is to generate more business, right?
I invented a perforated business card which easily and instantly enables your existing customers, friends, associates as well as complimentary businesses to personally refer you new customers. You can Personalize an incentive - by writing on the card you give them - as to what you want to give away to the new customer for doing business with you. And the very cool part about this perforated business card, is that each half is individually numbered - you keep one half they get the other - ... this way you can track exactly who referred you the new customers… and therefore give an incentive to everyone helping you grow your business.
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Difference:
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Realizing that the Small Business Owner and Sales Person must survive on Effective Marketing that is Inexpensive to execute and maintain....The RipCard is the most direct, most efficient way to acquire New Customers and you get a customer that is already Pre Qualified (as mentioned above).
What better way than a Testimonial can I demonstrate Just HOW Great of a Product the RipCard really is: Well, as I was doing some marketing research early on I had a Hair Salon owner right here in San Francisco use The RipCard in the Real World, for his own business. In less than 1 and a half month he reported back some INCREDIBLE RESULTS! He had one of his Existing Customers refer him More Than 20 Brand New Spanking Customers!!!!...and still another one of his customer over 10 new customer....and this is just the INITIAL Results. I checked in with him again this week of May 24, 2008 and he had now stopped all his other advertising as he was TOO BUSY!
There is No Better Proof than Actual Market Data that Supports your Claim.....and I was So Happy for him that he had found a Tool that Really worked.
** I would be willing to BET that you could not even spend $10,000 on an Ad in the Paper and get the same Results....REALLY!
RipCard make it Much, Much easier and Much, Much less costly for a Small to Medium Sized company or sales person to acquire New Customers via The Most Effective Referral / Reward System you have ever seen...by the simple, yet effective way of your own business card used as a Marketing / Referral tool.
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Passion:
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I am passionate about creating energy around an idea and or a product by taking it to market in a creative and effective way.
I am Extremely passionate about working in a team and helping everyone get the most out of what they strive for and Most Importantly help them reach their own goals as well as the Teams Goal. I love to help others succeed while succeeding myself as well.
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Inspiration:
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Anyone that is in business that is successful and that becomes successful by helping others succeed at the same time.
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Motivation:
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To be Healthy, Happy and Wealthy with the belief that I can and will make a Big change in this World.
I want to have a Huge Impact on others peoples lives as well as my own and to fully participate and push my own limits Wayyyy beyond what I had thought possible.
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Success:
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I don't know if I necessarily have a claim to fame, but I have gotten some kind of reputation for Throwing some Outrageously Great Halloween Parties (and other parties....mind you) here in The City under the Party name "AlfandAlf.com". In 2006 we had 5,000 attendees at City Hall, 10 DJ's, 5 Venues in one, Fashion Show....and the list goes on.... You could say it went down in history. ;-)
However, many people don't know that I also was no. 2 in the World in Hacky Sack / Footbag (in doubles....love that Team Sport) and no. 3 in singles... and also was awarded the silver medal in the Norwegian sailing championships when I was 12 years old. ;-)
I guess another claim to fame that would be worthwhile mentioning here is that Mark Victor Hansen, the Co-Author of Chicken Soup for the Soul brought me up on stage in front of several hundred people when he first saw my RipCard....and said..."Alf...this is a Fantastic Idea, I have never seen a card like this before....tell us all more about it ;-).... " and of course I willingly did. I will be happy to credit him for Nudging me along in the beginning ;-)....Thank you Mark...you Da Man!
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Challenge:
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To not follow your gut instinct and be willing to take ....at least a calculated risk.
I learned to take risk more often and I am constantly pushing the envelope ....which I also will until I am 120 years of age and wisdom. ;-)
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Advice:
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To Know and Not to DO....is NOT to Know.
....acquire Knowledge and Implement As Soon as you can:
READY, FIRE....Aim....in that order....
Also, Read "Think and Grow Rich" by Napoleon Hill....and learn Early on how to form a Master Mind team and get a Mentor that has been there, done that...
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Website:
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http://www.RipCard.com
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Calling:
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Have been an entrepreneur since as long as I can remember.
Started several companies and love the process and being my own boss.
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Keywords:
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RipCards, Creative Business cards, AlfandAlf, Referral System, Reward System, Referral Reward System, Effective Business Cards, Thousand Fold Your Referrals, Sales Tool, Maketing Maven, Promotion through existing clilents and relations, Joint Venture
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Business Model:
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Through Selling these new revolutionary business cards and back end sales (additional products and services) as I establish great relations with these Clients.
What we basically are doing is to set up relationships with Printing Houses and Organizations allowing them to Sell our Patent Pending RipCards.
To break it down a little bit more....basically when our Client comes to www.RipCard.com they have a few options:
1. They can use our Editor / Online Program to design their own card right there and then.
2. Or they can simply copy one of the many templates that we have already designed for them and just add their own personal information.
3. Or lastly...they could very inexpensively hire one of our Great Designers and they will design a card for them in one, two, three.
....then they would select how many RipCards they want and simply select which of our printers they would like to use and they would have their RipCards in their hands a few days later.
...it is all very turn key and easily scalable.
Then of course the really big opportunity here is through the Back End products sales. This is really where the interesting money is going to kick in and we see this as a HUGE potential to make a lot of money and a big difference in someone's life.
We could sell products such as Wallets, Business Card Holders, Email Management Programs, Marketing and Sales Training courses, the list goes on...
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Pain:
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Every time you give out your Business card, we assume you Give it out to increase your chances for acquiring new business... but that rarely happens with a regular business card... NOW you have the RipCard and the RipCard can be customized right there and then on the spot so you drastically increase your chances of getting a referral.
And we Save You money and Time by ensuring that you not only get New Customers....but you get Customers that have Already been Pre-Qualified by their peers that "this business" is right for them ....and they Trust that their friends would want the best for them as well.
In addition to all of the above, you can now also Track Exactly Whom Referred you the New Client... since each RipCard is individually numbered on each side of the perforation line - so now you can give incentives to both the New Client being referred to you as well as the person that referred you the New Client as you will see from the number on the card coming back to you exactly whom referred them.
In addition: The RipCard enables you to STILL get the contact information from the other person EVEN if they are out of business cards when you meet them. This card Doubles as a Replacement Card for them as they simply Fill in Their contact information On Your card…there is a special place for it on The RipCard - this happens more often than you think.
You can see pictures of the card here:
http://www.ripcard.com/sample-images.php
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