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First Name:
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Mitch
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Last Name:
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Posada
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Story:
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Mitch is co-founder of Grupo Entrada a consulting and communications company focused on the Hispanic Market and Founder and CEO of LatinLounge.tv. Mitch understands the Hispanic consumer and Market dynamics. With over a decade of experience Mitch has developed a unique blend of consulting capabilities in the consumer services and products marketplace while maintaining a balanced focus on media and mobile communications to help companies enter and profit from the growing Hispanic market. Mitch has consistently produced results for his clients and done so with a marketing management process and a team building approach designed to internalize and incentivize innovation and long term growth. Mitch has over a decade of experience in the areas of strategic planning, marketing, and business development, with a particular emphasis on the fast growing U.S. Hispanic consumer population. Mitch's work spans a wide range of companies from start-ups, marketing agencies, and non-profits to Fortune 500 leaders.
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Company:
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Content/Ad Network meets Interactive Agency meets Content Broker/Producer
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Company Name:
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LatinLounge.tv
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Product Description:
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Consumers -- Relevant content::
Publishers -- Relevancy, Revenue, and Reach::
Advertisers -- Relevancy and Reach::
...Put content where people will watch, give them control to select what they want to watch, let them share and comment, and don't annoy them with advertisements that are disruptive or intrusive but let them know who is sponsoring the content...sponsorship and/or branded entertainment #1...short ad distant #2 if at all.
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Difference:
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I'm a one-stop-shop Hispanic Market Venture/Business Accelerator. I'm making a difference by creating brands relevant to the Hispanic Market or accelerating ROI for start-ups and Fortune 500 companies offering relevant products and services to different Hispanic sub-segments...
www.GrupoEntrada.com |
www.LatinLounge.tv |
www.QueVerde.com |
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Passion:
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Relevancy::
Profitability::
Humanistic Design::
Sustainability::
Authenticity::
Fairness::
Thinking BIG!
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Inspiration:
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"A MAN IS BORN TO ACHIEVE GREAT THINGS.....IF HE HAS THE STRENGTH TO CONQUER HIMSELF" -Bruce Lee
"We must be willing to get rid of the life we've planned, so as to have the life that is waiting for us."
- Joseph Campbell
"Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates love." - Lao Tzu
“When the power of love overcomes the love of power, the world will know peace.” - Jimi Hendrix
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Motivation:
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If I don't bet on myself i can't expect others to.
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Success:
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i'm still working on it...but the journey is the success.
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Challenge:
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Fortunately haven't had too many expensive lessons (if you don't include opportunity cost) but hard lessons. I struggle everyday and am humbled often.
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Advice:
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Know yourself. Have a vision. Believe it. Overcome what may.
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Website:
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www.LatinLounge.tv
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Calling:
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I asked myself 'Who am I' and 'Who do I want to be' and I evolved into an Entrepreneur.
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Keywords:
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Hispanic, Latino, Media, Network, Entertainment, Green
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Business Model:
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1. Natural evolution in Ad Networks...Ad wrapped around video content. Video ads also accepted.
2. Original production show/series made for Internet and Mobile
3. Compilation DVDs (Short Films)
4. Interactive Agency fees
5. Affiliate e-commerce revenue...purchase or rent DVD or buy album
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Pain:
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Relevancy & Reach
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